»Conversio – Experts
        along the Value Chain.«

Conversio Market & Strategy GmbH is a B2B consulting and market research company for technical industries. With our expertise along the entire value chain, based on extensive market-, industry- and technology know-how, we support clients around the world with solving complex challenges.

Analyzing potential and concluding tangible strategies is our main priority. With modern research methods and over 20 years of relevant experience, we analyze markets and transfer potential in concrete numbers to elaborate strategies, from which we develop sustainable solutions. We work with primary and secondary research as well as transparent models and extensive internal databases for our focus industries. Thanks to our longstanding global network, we discuss with industry experts at eye level to develop answers to your questions.

July 2020

Interview: The fourth version of the marine litter model

Marinelitter

"From Land to Sea – Model for the documentation of land-sourced plastic litter". Find the interview between BKV GmbH and Conversios Managing Director Christoph Lindner, discussing the latest versions new features and giving an outlook on future developmets.

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May 2020

Experiences with Corona Home Office

Home Office

Home office was widely enabled by German employers to protect employee’s health and to continue business operations during Corona crisis. Some companies and employees experience work from home for the first-time. Are you interested how working from home is perceived?

Our self-initiated survey analysis the Corona induced home office and gives insights on many aspects of the home office experience, e.g.:

  • Environment
  • Work performance
  • Pain points
  • Rooms to improve

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March 2020

Global Plastics Flow Study 2019

Global-Plastics-Flow

Avoiding environmental littering, pushing forward with a circular economy – Conversios global plastics flow study creates transparency for the plastics industry and public stakeholders.

  • Assessment on global plastics demand and consumption
  • Waste stream analysis for selected countries
  • Evaluation of waste management and recycling situation

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January 2020

Material flow analysis plastics in Germany

Stoffstrombild

The collection, documentation and publication of production and processing data, also picturing recycled volumes, are an important instrument for obtaining a continuous picture of the development of the plastics segment in Germany. The study delivers a comprehensive material flow analysis for plastics in Germany and covers the fields of production, processing and consumption, waste generation and recycling as well as the use of recycled plastics materials.

  • Production, processing and consumption of Plastics
  • Plastics waste generation and recycling
  • Recycled plastics and their areas of application

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December 2019

Plastics - the Facts
2019

Plastics-the-Facts

Plastics – the Facts is an analysis of the data related to production, demand and waste management of plastic materials. The editor is PlasticsEurope. It provides the latest business information on production and demand, trade, recovery as well as employment and turnover in the plastics industry. It therefor allows comprehensive insights into the industries contribution to European economic growth and prosperity throughout the life cycle of the material. Conversio GmbH elaborated and supplied essential facts and figures for this brochure.

  • Economic assessment of the European plastics industry
  • Production, converting and consumption of plastics
  • Recycling situation

You can download full report from PlasticsEurope homepage

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November 2019

Industrial Flooring & Concrete Repair Market 2018

Industrieboden

Multi-client study on the German industrial flooring & concrete repair market, incorporating insights from more than 300 decisions makers from relevant companies, evaluating the current market situation and future trends.

  • Marketanalysis, -segmentation and growth
  • Determine relevant segments and growth factors
  • Assessment of supplier market
  • Prognosis for market growth and development

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February 2019

Titanium Dioxide
in Plastics

Titandioxid.jpg

Globally, manufacturers of plastics and also of paints and varnishes, food, cosmetics or pharmaceutical products process several millions of tonnes of titanium dioxide (TiO2) every year. Conversios study analyses and quantifies the concentrations in plastics manufacturing and plastics waste. In addition to a comprehensive secondary analysis and to identify the data, the main players along the value chain have been integrated into the study by approximately 50 expert interviews.

  • Processing of titan dioxide in plastics products
  • Waste volumes and treatment
  • Detailed consideration of construction wastes

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Chemie Kunststoffe Umwelt
Chemistry, Plastics,
Environment & Circular Economy
Baustoffe Bautechnik
Construction Industry &
Building Technology
Maschinen Anlagenbau
Mechanical & Plant Engineering,
Automatisation and Automotive

Construction Industry & Building Technology

Construction Industry 4.0 offers excellent opportunities for manufacturers and service providers to expand their business models and support their customers over the entire building life cycle. Smart technologies and digitalization offer new solutions to the future requirements for building materials and technologies. Components are getting smaller and smarter. The future of the construction industry promises unprecedented potential: A growing market serves ecological and environmental factors, innovative building materials enable new architectural concepts and nourish the demand for more and more comfort and security.

Conversio Market & Strategy offers orientation between the challenges of today and the chances of the future. Our many years of experience in research and consulting projects for the construction industry go hand in hand with an outstanding expertise of products and market, which we put into service for our customers. Whether for product development, for developing new markets or to transfer the customer's voice into tangible data and assessments: Conversio Market & Strategy combines professional methods of market research and modeling with extensive expert knowledge in order to elaborate transparent and reliable strategy recommendations for our customers.

Our expertise focuses on the following areas in particular:

Mechanical & Plant engineering,
Automatisation & Automotive

Shorter product life cycles, higher expectations of productivity and energy efficiency accompanied by an increasing competitive pressure pose major challenges for mechanical and plant engineering companies. Innovative and sustainable solutions result from the increasing digitization of processes (Industry 4.0) and new synergies from the interaction of mechanics and electronics (Mechatronics). The value added by accompanying services grows continuously. While the margins of new installations are often restrained to a very limited range, the values ​​for added service are many times higher.

In the automotive sector, CO² reduction and alternative drives are in the focus of portfolio development and business models.

With our many years of experience in relevant industries and our in-depth understanding of technology, we not only support our customers with advice on investments and innovations. The transparent analyzes and evaluations of the Conversio Market & Strategy add strategic value for assessment and realization of our customers options. Our recommendations are based on an individually adapted combination of primary and secondary data. Based on our understanding of the market and technology, we speak to relevant industry experts at eye level.

Our expertise focuses particularly on the following areas:

Chemistry, Plastics, Environment & Circular Economy

The chemical and plastics industry levels amongst the most diversified branches on the market. Highly complex business models stand behind the extensive portfolios of intermediate and final products, that affect all areas of everyday life. Conversio Market & Strategy and its team of experts offers the expertise of more than 20 years of relevant consulting experience along the entire value chain.

With increased public awareness and growing requirements for the waste management of plastics and other materials, the extension of a circular economy is beneath the most crucial questions of our times. In this challenging environment, we provide market and material flow analyses as well as technical assessments with a global, European or national scope. In the course of this, we are the main contact for leading European plastics associations and numerous public institutions when it comes to collecting and evaluating data on material flows. Our studies on waste volumes, treatment, recycling and littering are recognized globally.

At the same time, environmental technology and engineering companies as well as plastics producers, converters and recyclers trust in our expertise, based on extensive internal data, transparent modelling, expert elaborations and secondary research, when it comes to strategic product placement and conversion processes towards circular approaches.

Furthermore, we frequently carry out:


Product development & customer satisfaction
Product development is a never-ending process within companies, one that demands ever-faster adjustments. With statistical methods and group-/expert discussions, we investigate the demands the market holds for our customers products and make the voice of the customer tangible in concise data.

Circular Economy & Material flow analysis
Product lifecycle management is a crucial success factor and an ever-demanding challenge. We are experts on plastics, recycling and waste management. Our studies provide the data basis and strategic analysis to all players along the value chain to improve circular approaches.


Market Strategy &
Potential

To successfully exploit market potentials, business models must be tailored to a variety of factors. We support our customers aligning their business strategy, considering regional and market-specific particularities through market research and analysis, elaborating reliable strategic recommendations.


M&A Support & Market Due Diligence
In M&A undertakings, potential acquisition candidates are often evaluated solely based on internally available financial parameters. Our market due diligence method supports our successful M&A customers with more extensive evaluation. We incorporate aspects such as competitive environment, growth areas, customer retention and other success factors.



Digitalization

The next industrial revolution has already started with Industry 4.0, IoT, SmartHome and digital business models. However only a limited number of companies have defined and implemented a comprehensive digital strategy. We draw on our extensive industry expertise to develop future scenarios and strategies to create viable products and services


Price &
Position

By utilizing state-of-the-art methods like market simulations, conjoint analysis and others, we achieve clarity on pricing issues and positioning challenges. Extensive data coming to live in detailed pictures unveil the effects of price and position strategies on contribution margin and profitability.

Christiane Springstubbe

Christiane Springstubbe

Office Management

In her role as office manager, Christiane provides valued administrative support for the Conversio team. With her extensive professional experience, she is a competent contact for our external partners and service providers.

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Christoph Lindner

Christoph Lindner

Managing Partner

Christoph has been working as a consultant for top-level management teams for more than 25 years. After starting as a consultant at a mid-sized consulting firm, he became a partner and managing director of Consultic GmbH in 1995. Since the founding of Conversio in 2017, he aims to consequently implement his exacting standards in terms of market proximity, quality and customer orientation.

Christoph Lindner is a globally recognised expert in the fields of:

  • Chemistry, plastics, environmental & circular economy
  • Mechanical engineering & plant technology, automotive suppliers
  • Automatisation

His consulting focus areas are:

  • Circular Economy and environmental analyses
  • Strategy and business model development
  • Strategic market analyses and volume calculations 

He has excellent references and contacts to leading companies in these sectors and in the plastics industry associations across Europe and on a global scale.

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Become part of our team

Career and internships

As a growth-oriented company, Conversio offers entry opportunities at all hierarchical levels. We offer a challenging, varied work environment with the opportunity to take on responsibility quickly. The working atmosphere is characterized by mutual respect and collegial cooperation. Conversio offers internships all year round with a minimum duration of 4 months.

Application to Conversio, Office Management

Our office manager Ms. Springstubbe will be happy to answer any questions you may have about employment.
c.springstubbe@conversio-gmbh.com
Tel. +49 (0) 6021-15067-00

Daniel Weih

Daniel Weih

Director

Daniel has been working as a consultant in technical market research for 15 years. After holding positions as a senior project manager at small and mid-sized market research institutes he is now – as a partner – responsible for project management and method development/implementation.

Daniel Weih is an established specialist in

  • Quantitative surveys (CATI, web-based CATI, online and hybrid)
  • Evaluation methods (e.g. multivariate processes, segmentations, conjoint, pricing)

His focus areas include

  • Customer segmentation and persona development
  • Price strategy
  • Product and user experience
  • Voice of the customer and brand

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Elena Fischer

Elena Fischer

Senior Project Manager

Elena has been working as a consultant for top-level management teams for more than eight years. After five years at a mid-sized market-oriented consulting company with working experiences in quantitative and qualitative surveys, she went on to become a senior project manager with Conversio Market & Strategy GmbH in 2017. She provides excellent project experience in the circular economy area and holds excellent references and contacts in several plastics industry associations across Europe.

Her consulting focus areas are 

  • Circular economy and environmental analyses
  • Strategy and business model development
  • Strategic market analyses and volume calculations

E-Mail

Hendrik Beylage

Hendrik Beylage

Senior Project Manager

Hendrik has been working as a consultant for top level management teams for several years. After gaining professional experience in business development in the chemical and pharmaceutical industry, he now leads strategic projects as a Senior Project Manager at Conversio Market & Strategy with a focus on technical industries and services as well as in the field of circular economy.

His consulting focus areas are

  • Strategy and business model development
  • Circular economy and environmental analyses
  • Strategic market analyses

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Jan Schmitt

Jan Schmitt

Director

Jan enjoys an excellent reputation as a consultant in the field of industrial market research. After 10 years at a mid-sized market-oriented consulting company, he is now – as a partner – responsible for staff development and the expansion of our partner network, in addition to his consulting projects.

Jan Schmitt is a recognized expert on

  • Hybrid (qualitative and quantitative) research approaches
  • Supply chains and material flow analyses
  • Statistical data models

His focus areas include

  • Strategy and business model development
  • Strategic market analyses and volume calculations
  • Circular economy and environmental analyses
  • Merger and acquisition support

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Julia Hein

Julia Hein

Project Manager

Julia has acquired excellent expertise in the field of market research and market analysis through her studies in management and sociology. For more than two years she has been gaining project experience with numerous European associations as well as leading companies in the field of plastics.

Her consulting focus areas are

  • Circular economy and environmental analyses
  • Strategy and business model development
  • Strategic market analyses and volume calculations

E-Mail

Become part of our team

Career and internships

As a growth-oriented company, Conversio offers entry opportunities at all hierarchical levels. We offer a challenging, varied work environment with the opportunity to take on responsibility quickly. The working atmosphere is characterized by mutual respect and collegial cooperation. Conversio offers internships all year round with a minimum duration of 4 months.

Application to Conversio, Office Management

Our office manager Ms. Springstubbe will be happy to answer any questions you may have about employment.
c.springstubbe@conversio-gmbh.com
Tel. +49 (0) 6021-15067-00

Matthias Arnold

Matthias Arnold

Research Director

Matthias has more than 12 years working experience in market research and consultancy. Before he joined the Conversio team in 2018, he worked for SINUS institute in Singapore, where he was amongst other things responsible for the development of strategic market models. He successfully worked with international teams on behalf of private companies and NGOs in order to transfer research insights into actions.

His consulting focus areas are 

  • Circular economy and environment
  • Strategic market analyses and volume calculations
  • Market & customersegmentation
  • Communication and marketing research

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Thorsten Reinhardt

Thorsten Reinhardt

Managing Partner

Thorsten has more than 20 years’ experience as a business consultant. He was partner at an international consulting firm before taking over the management of a specialized B2B market research company with Christoph Lindner in 2012. In founding Conversio he aimed to align the range of services to optimize the added value provided to clients.

Thorsten Reinhardt is a globally recognized expert and consultant in the fields of

  • Automotive and mobility
  • Construction and building technology
  • Medicine and pharmaceuticals

His specialist areas include

  • Strategy and business model development
  • Strategic market analyses and volume calculations
  • Customer journey and touchpoints
  • Communication and marketing

He has excellent references and contacts to leading companies in these sectors around the world. He is a member of the BVM.

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Become part of our team

Sascha Mewes

Sascha Mewes

Internship

Sascha studied business administration at the university of applied sciences in Aschaffenburg with a focus on Marketing Intelligence and HRM. With his successful graduation, he started supporting the Conversio team as an intern. This gives him the opportunity to get deeper insights into the topics of market research, consulting and marketing.

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Sebastian Kellner

Sebastian Kellner

Senior Project Manager

Sebastian has been working as a senior project manager and consultant for technical industries for several years. After several professional stations in marketing, project management and corporate communications of technical companies in Germany and Switzerland, he went on to yield his strategic and technological expertise in the Conversio team. He successfully manages international circular economy projects, especially focusing on plastics and WEEE and elaborated market strategies for customers from technical industries.

His consulting focus areas are 

  • Circular economy and material flow analysis
  • Technological and strategic assessments
  • Strategy and business model development

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Pascal Opaterny

Pascal Opaterny

Project Manager

Pascal has acquired excellent consulting expertise for his work at Conversio by studying economics. His advanced technical understanding is an added value for his work as project manager for engineering topics. He adopted solid know how in mechanical engineerng and adhesives technologies.

His consulting focus areas are 

  • Technological and strategic assessments
  • Strategic market analyses and volume calculations
  • Strategy and business model development

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