»Conversio – Experts
along the Value Chain.«
Conversio Market & Strategy GmbH is a B2B consulting and market research company for technical industries. With our expertise along the entire value chain, based on extensive market-, industry- and technology know-how, we support clients around the world with solving complex challenges.
Analyzing potential and concluding tangible strategies is our main priority. With modern research methods and over 20 years of relevant experience, we analyze markets and transfer potential in concrete numbers to elaborate strategies, from which we develop sustainable solutions. We work with primary and secondary research as well as transparent models and extensive internal databases for our focus industries. Thanks to our longstanding global network, we discuss with industry experts at eye level to develop answers to your questions.
February 2025
Recyclate availability is not sufficient
Despite the current oversupply, future demand in 2030 and beyond is unlikely to be met.
January 2025
Huge Potential for Recycling remains Untapped
Plastics Material Flow in Germany 2023
PIE interview with Christoph Lindner
December 2024
Merry Christmas and a Happy New Year
„ We cannot direct the wind,
but we can set the sails correctly."
-Aristotle
November 2024
Now available: Material Flow for Plastics in Germany 2023
Facts and figures on the lifecycle of plastics
The biennial detailed study "Material flows of plastics in Germany 2023 - facts and figures on the lifecycle of plastics" has now been completed and was presented by Christoph Lindner, Managing Partner of Conversio Market & Strategy GmbH, at the BKV Symposium in Berlin on November 21, 2024.
September 2023
Forecast Model
The challenges for the European plastics value chain are great. An analysis by Conversio Market & Strategy GmbH on behalf of IK - Industrievereinigung Kunststoffverpackungen e.V. - on the topic of "Use of recyclates in Europe 2020 to 2030" shows the discrepancy between the status quo (as of 2021) and the targets according to PPWR (Plastic Packaging Waste Regulation) by 2030.
November 2022
Material flow for plastics in Germany 2021
(2-year cycle)
There is hardly a topic of our time in which plastics do not play a much-discussed role.
September 2022
Plastics in the Environment „Special consideration of Pellet Losses“
The survey “Special consideration of Pellet Losses" is the first comprehensive study of pellet losses along the entire value chain in Germany.
June 2021
Managing the Change - Customer Behavior and Recycling Regulations
Petrochemical companies and the plastics industry are confronted with a changing market environment.
May 2021
Make or Buy - Trends in the European PET recycling.
The European Market for PET recycling is in motion. We analyze major drivers and trends for succesfully closing the loop at the example of PET bottles.
July 2020
The fourth version of the marine litter model
"From Land to Sea – Model for the documentation of land-sourced plastic litter". Discussing the new revelations in the updated version of Conversios calculation model.
May 2020
Experiences with Corona Home Office
Conversios study on the effects of the extended role home-office arrangements gained due to COVID-19 in Germany.
March 2020
Global Plastics Flow Study 2019
Avoiding environmental littering, pushing forward with a circular economy – Conversios global plastics flow study creates transparency for the plastics industry and public stakeholders.
January 2020
Material flow analysis plastics in Germany
Take a look into Conversios comprehensive analysis of materials flows on the plastics market, including recycled volumes.
December 2019
Plastics - the Facts
2019
Plastics – the Facts: analysis of the data related to production, demand and waste management of plastic materials for PlasticsEurope.
November 2019
Industrial Flooring & Concrete Repair Market 2018
Conversios altest version of its multi-client study on the German market for industrial flooring and concrete repair is available.
February 2019
Titanium Dioxide
in Plastics
Our report analyses quantities and concentrations of Titanium dioxide in plastics manufacturing and wastes.
Environment & Circular Economy
Building Technology
Automation and Automotive
Construction Industry & Building Technology
Construction Industry 4.0 offers excellent opportunities for manufacturers and service providers to expand their business models and support their customers over the entire building life cycle. Smart technologies and digitalization offer new solutions to the future requirements for building materials and technologies. Components are getting smaller and smarter. The future of the construction industry promises unprecedented potential: A growing market serves ecological and environmental factors, innovative building materials enable new architectural concepts and nourish the demand for more and more comfort and security.
Conversio Market & Strategy offers orientation between the challenges of today and the chances of the future. Our many years of experience in research and consulting projects for the construction industry go hand in hand with an outstanding expertise of products and market, which we put into service for our customers. Whether for product development, for developing new markets or to transfer the customer's voice into tangible data and assessments: Conversio Market & Strategy combines professional methods of market research and modeling with extensive expert knowledge in order to elaborate transparent and reliable strategy recommendations for our customers.
Our expertise focuses on the following areas in particular:
- Technical building equipment including (incl. sanitary, heating and AC equipment)
- Electrical installation
- Smart building (incl. software, hardware, BIM)
- Construction materials
- Construction services
- Urban development
Mechanical & Plant engineering,
Automation & Automotive
Shorter product life cycles, higher expectations of productivity and energy efficiency accompanied by an increasing competitive pressure pose major challenges for mechanical and plant engineering companies. Innovative and sustainable solutions result from the increasing digitization of processes (Industry 4.0) and new synergies from the interaction of mechanics and electronics (Mechatronics). The value added by accompanying services grows continuously. While the margins of new installations are often restrained to a very limited range, the values for added service are many times higher.
In the automotive sector, CO² reduction and alternative drives are in the focus of portfolio development and business models.
With our many years of experience in relevant industries and our in-depth understanding of technology, we not only support our customers with advice on investments and innovations. The transparent analyzes and evaluations of the Conversio Market & Strategy add strategic value for assessment and realization of our customers options. Our recommendations are based on an individually adapted combination of primary and secondary data. Based on our understanding of the market and technology, we speak to relevant industry experts at eye level.
Our expertise focuses particularly on the following areas:
- Strategic market analysis
- Potential analyzes at market and country level
- M&A support
- Product & technology assessments, e.g. in the form of trend studies for Industry 4.0
- Strategy & business model development
Chemistry, Plastics, Environment & Circular Economy
The chemical and plastics industry levels amongst the most diversified branches on the market. Highly complex business models stand behind the extensive portfolios of intermediate and final products, that affect all areas of everyday life. Conversio Market & Strategy and its team of experts offers the expertise of more than 20 years of relevant consulting experience along the entire value chain.
With increased public awareness and growing requirements for the waste management of plastics and other materials, the extension of a circular economy is beneath the most crucial questions of our times. In this challenging environment, we provide market and material flow analyses as well as technical assessments with a global, European or national scope. In the course of this, we are the main contact for leading European plastics associations and numerous public institutions when it comes to collecting and evaluating data on material flows. Our studies on waste volumes, treatment, recycling and littering are recognized globally.
At the same time, environmental technology and engineering companies as well as plastics producers, converters and recyclers trust in our expertise, based on extensive internal data, transparent modelling, expert elaborations and secondary research, when it comes to strategic product placement and conversion processes towards circular approaches.
Furthermore, we frequently carry out:
- Consulting service on waste management & recycling
- Analysis on recycling quotas for plastics converters
- Supply chain analysis
- Strategic market & potential analysis for new products and materials
- Technology assessments
- M&A support
Product development & customer satisfaction
Product development is a never-ending process within companies, one that demands ever-faster adjustments. With statistical methods and group-/expert discussions, we investigate the demands the market holds for our customers products and make the voice of the customer tangible in concise data.
Circular Economy & Material flow analysis
Product lifecycle management is a crucial success factor and an ever-demanding challenge. We are experts on plastics, recycling and waste management. Our studies provide the data basis and strategic analysis to all players along the value chain to improve circular approaches.
Market Strategy &
Potential
To successfully exploit market potentials, business models must be tailored to a variety of factors. We support our customers aligning their business strategy, considering regional and market-specific particularities through market research and analysis, elaborating reliable strategic recommendations.
M&A Support & Market Due Diligence
In M&A undertakings, potential acquisition candidates are often evaluated solely based on internally available financial parameters. Our market due diligence method supports our successful M&A customers with more extensive evaluation. We incorporate aspects such as competitive environment, growth areas, customer retention and other success factors.
Digitalization
The next industrial revolution has already started with Industry 4.0, IoT, SmartHome and digital business models. However only a limited number of companies have defined and implemented a comprehensive digital strategy. We draw on our extensive industry expertise to develop future scenarios and strategies to create viable products and services
Price &
Position
By utilizing state-of-the-art methods like market simulations, conjoint analysis and others, we achieve clarity on pricing issues and positioning challenges. Extensive data coming to live in detailed pictures unveil the effects of price and position strategies on contribution margin and profitability.
Christiane Springstubbe
Office Management
In her role as office manager, Christiane provides valued administrative support for the Conversio team. With her extensive professional experience, she is a competent contact for our external partners and service providers.
Christoph Lindner
Managing Partner
Christoph has been working as a consultant for top-level management teams for more than 25 years. After starting as a consultant at a mid-sized consulting firm, he became a partner and managing director of Consultic GmbH in 1995. Since the founding of Conversio in 2017, he aims to consequently implement his exacting standards in terms of market proximity, quality and customer orientation.
Christoph Lindner is a globally recognised expert in the fields of:
- Chemistry, plastics, environmental & circular economy
- Mechanical engineering & plant technology, automotive suppliers
- Automatisation
His consulting focus areas are:
- Circular Economy and environmental analyses
- Strategy and business model development
- Strategic market analyses and volume calculations
He has excellent references and contacts to leading companies in these sectors and in the plastics industry associations across Europe and on a global scale.
Become part of our team
Career and internships
As a growth-oriented company, Conversio offers entry opportunities at all hierarchical levels. We offer a challenging, varied work environment with the opportunity to take on responsibility quickly. The working atmosphere is characterized by mutual respect and collegial cooperation. Conversio offers internships all year round with a minimum duration of 4 months.
Application to Conversio, Office Management
Our office manager Ms. Springstubbe will be happy to answer any questions you may have about employment.
c.springstubbe@conversio-gmbh.com
Tel. +49 (0) 6021-15067-00
Daniel Weih
Director
Daniel has been working as a consultant in technical market research for more than 15 years. After holding positions as a senior project manager at small and mid-sized market research institutes he is now – as a partner – responsible for project management and method development/implementation.
Daniel Weih is an established specialist in
- Quantitative surveys (CATI, web-based CATI, online and hybrid)
- Evaluation methods (e.g. multivariate processes, segmentations, conjoint, pricing)
His focus areas include
- Customer segmentation and persona development
- Price strategy
- Product and user experience
- Voice of the customer and brand
Elena Fischer
Senior Project Manager
Elena has been working as a consultant for top-level management teams for more than eight years. After five years at a mid-sized market-oriented consulting company with working experiences in quantitative and qualitative surveys, she went on to become a senior project manager with Conversio Market & Strategy GmbH in 2017. She provides excellent project experience in the circular economy area and holds excellent references and contacts in several plastics industry associations across Europe.
Her consulting focus areas are
- Circular economy and environmental analyses
- Strategy and business model development
- Strategic market analyses and volume calculations
Hendrik Beylage
Senior Project Manager
Hendrik has been working as a consultant for top level management teams for several years. After gaining professional experience in business development in the chemical and pharmaceutical industry, he now leads strategic projects as a Senior Project Manager at Conversio Market & Strategy with a focus on technical industries and services as well as in the field of circular economy.
His consulting focus areas are
- Strategy and business model development
- Circular economy and environmental analyses
- Strategic market analyses
Jan Schmitt
Director
Jan enjoys an excellent reputation as a consultant in the field of industrial market research. After 10 years at a mid-sized market-oriented consulting company, he is now – as a partner – responsible for staff development and the expansion of our partner network, in addition to his consulting projects.
Jan Schmitt is a recognized expert on
- Hybrid (qualitative and quantitative) research approaches
- Supply chains and material flow analyses
- Statistical data models
His focus areas include
- Strategy and business model development
- Strategic market analyses and volume calculations
- Circular economy and environmental analyses
- Merger and acquisition support
Julia Hein
Senior Project Manager
Julia has acquired excellent expertise in the field of market research and market analysis through her studies in management and sociology. For more than two years she has been gaining project experience with numerous European associations as well as leading companies in the field of plastics.
Her consulting focus areas are
- Circular economy and environmental analyses
- Strategy and business model development
- Strategic market analyses and volume calculations
Dr. Arne Glüer
Senior Project Manager
Arne Glüer has excellent technical knowledge from his studies and doctorate in chemistry, which he has been able to develop further through professional experience in a materials technology and recycling company.
His experience ranges from CO2 utilisation and catalysis to the processing of waste containing precious metals and the strategic development of material cycles.
His consultancy focus is on …
- Circular Economy & environmental analyses
- Renewables/sustainable plastics
- Feedstock & Supply Chain analyses
- Material flow analyses
- Chemical/technical assessments
- Calculation of CO2 footprints
- Strategic market analyses & market calculations
Matthias Arnold
Research Director
Matthias has more than 12 years working experience in market research and consultancy. Before he joined the Conversio team in 2018, he worked for SINUS institute in Singapore, where he was amongst other things responsible for the development of strategic market models. He successfully worked with international teams on behalf of private companies and NGOs in order to transfer research insights into actions.
His consulting focus areas are
- Circular economy and environment
- Strategic market analyses and volume calculations
- Market & customersegmentation
- Communication and marketing research
Thorsten Reinhardt
Managing Partner
Thorsten has more than 20 years’ experience as a business consultant. He was partner at an international consulting firm before taking over the management of a specialized B2B market research company with Christoph Lindner in 2012. In founding Conversio he aimed to align the range of services to optimize the added value provided to clients.
Thorsten Reinhardt is a globally recognized expert and consultant in the fields of
- Automotive and mobility
- Construction and building technology
- Medicine and pharmaceuticals
His specialist areas include
- Strategy and business model development
- Strategic market analyses and volume calculations
- Customer journey and touchpoints
- Communication and marketing
He has excellent references and contacts to leading companies in these sectors around the world. He is a member of the BVM.
Mara Mank
Project Manager
Mara Mank studied economics at Goethe University in Frankfurt. After graduating, Mara supported the Conversio team as a trainee, now she is working as a project manager with a focus on the areas
- chemistry
- plastics and environment
- mechanical engineering and plant construction
Mareike Knöfelt
Project Assistant
Mareike has successfully completed her training as a specialist in market and social research at the beginning of July 2024. She now works as a project assistant in the Conversio team, to apply what she has learned in her professional environment and actively support the Conversio team.
Christopher Gruber
Trainee
Christopher is currently studying business administration at the Technical University in Aschaffenburg. After his 6-month internship, he is now working at Conversio parallel to his studies in order to further expand his knowledge in the areas of strategy consulting & market research and to continue to actively support the Conversio team in project work.
Jessica Schulze
Intern
Jessica is currently studying business psychology at the Technical University in Aschaffenburg. She joined our Conversio team in mid-September as part of her internship during her studies, to deepen her knowledge in the areas of strategy consulting, market research and marketing.
Pascal Opaterny
Project Manager
Pascal has acquired excellent consulting expertise for his work at Conversio by studying economics. His advanced technical understanding is an added value for his work as project manager for engineering topics. He adopted solid know how in mechanical engineerng and adhesives technologies.
His consulting focus areas are
- Technological and strategic assessments
- Strategic market analyses and volume calculations
- Strategy and business model development
Marina Andruschenko
Junior Project Manager
Marina studied Applied Social Sciences with a focus on Innovation and Evaluation at the University of Applied Sciences Darmstadt. After graduating, Marina supported the Conversio team first as a project assistant and now as a junior project manager.
Her focus is currently on …
- Construction/Building technology
- Data analysis (e.g. SPSS)
- Reporting for qualitative and quantitative studies